Check out these creative campaigns:
The “We Are One” campaign, a multilateral initiative spearheaded by holistic pet sanctuary Petopia as part of its first anniversary commemoration to raise funds for the tsunami relief efforts in Japan, has received stellar support from a team of local and overseas entertainment and music professionals.
Another creative campaign is the WWF campaign from 2007. For 50 years, WWF has been protecting the future of nature. WWF’s mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge to preserve the diversity and abundance of life on Earth and the health of ecological systems. Their creative campeign ment to deal with wildlife preservation has been staring in our “photo of the day” posts
On a lighter note –
Movember is a campaign to bring awareness to prostate cancer – and participants grow mustaches during the month, and gain sponsorship for their mustache growth. There were around 450,000 participants globally during this year’s Movember – with the majority of the fundraising-taking place online, across platforms such as Facebook, Twitter, and LinkedIn. If the average mustache grower were to have 150 social connections – then for every fundraising post made to these social networks there would be the potential for 67 million connections.
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