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Archive for the ‘News’ Category

Summary of the week – Tips

Social media has taken over all aspects of our lives. Any non-profit that wants to have a substantial donor and volunteer base needs to have a substantial social media presence.

There are many ways to “get social” and many reasons for doing so. In order to do it the right way there are three key words to consider:

Contact – It’s important to know your target audience and realize what they are interested in.

Interactive – Remember that “the medium is the message” in the words of Marshall McLuhan and so it’s important to adapt your massage to different mediums. Social media mediums need interactive elements. The interaction needs to be different between an email, a fb status and blog post.

Check out FirstGiving to get an example for engaging your donors post event.

Visuals – People enjoy visual stimulation and so it’s important to find and share relevant visual content with your followers.

For example you can try creating a weekly blog post of “Photo of the day“.


Sharing is caring – Share your social media outlets on your website and feel free to share your tips on social media via our social media – our blog or our fb!

Our new website

Check out our new website!


Feel free to say Mazal Tov on our fb 🙂

Campaign summary of the week

Check out these creative campaigns:

The “We Are One” campaign, a multilateral initiative spearheaded by holistic pet sanctuary Petopia as part of its first anniversary commemoration to raise funds for the tsunami relief efforts in Japan, has received stellar support from a team of local and overseas entertainment and music professionals.

Another creative campaign is the WWF campaign from 2007. For 50 years, WWF has been protecting the future of nature. WWF’s mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge to preserve the diversity and abundance of life on Earth and the health of ecological systems. Their creative campeign ment to deal with wildlife preservation has been staring in our “photo of the day” posts


On a lighter note –

Movember is a campaign to bring awareness to prostate cancer – and participants grow mustaches during the month, and gain sponsorship for their mustache growth. There were around 450,000 participants globally during this year’s Movember – with the majority of the fundraising-taking place online, across platforms such as Facebook, Twitter, and LinkedIn. If the average mustache grower were to have 150 social connections – then for every fundraising post made to these social networks there would be the potential for 67 million connections.


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Our thoughts are with the Norwegian people

A bombing and shooting that left at least 91 dead on Friday is “a national tragedy” and the worst act of violence in Norway since World War II, Prime Minister Jen Stoltenberg said Saturday.



Can an elephant fund raise?

Can an elephant fund raise?  In Thailand an elephant among others carries a donation box during a fundraising campaign for victims of the March 11 earthquake and tsunami in Japan.

The Challenge of Fundraising in Israel

“This is the worst time for fundraising in America in fifty years! There are simply fewer donors, most of whom have less money and more fears. Donors also have far more restrictions, more concerns about the organizations themselves, and less restraint in offering interference and making demands of organization. Philanthropic dollars are in shorter supply and harder to come by, and there are no indications that this situation will change any time soon.” ( Dr. Elana Maryles Sztokman)

Great news for fundraisers in Israel!

Last May the Israel Association of Professional Fundraisers (IAPF) held their launch conference in Tel Aviv – and with it, the 200+ attendees formally declared fundraising a profession in Israel, not just an occupation!