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Archive for the ‘Art’ Category

Summary of the week – Tips

Social media has taken over all aspects of our lives. Any non-profit that wants to have a substantial donor and volunteer base needs to have a substantial social media presence.

There are many ways to “get social” and many reasons for doing so. In order to do it the right way there are three key words to consider:

Contact – It’s important to know your target audience and realize what they are interested in.

Interactive – Remember that “the medium is the message” in the words of Marshall McLuhan and so it’s important to adapt your massage to different mediums. Social media mediums need interactive elements. The interaction needs to be different between an email, a fb status and blog post.

Check out FirstGiving to get an example for engaging your donors post event.

Visuals – People enjoy visual stimulation and so it’s important to find and share relevant visual content with your followers.

For example you can try creating a weekly blog post of “Photo of the day“.


Sharing is caring – Share your social media outlets on your website and feel free to share your tips on social media via our social media – our blog or our fb!

Campaign summary of the week

Check out these creative campaigns:

The “We Are One” campaign, a multilateral initiative spearheaded by holistic pet sanctuary Petopia as part of its first anniversary commemoration to raise funds for the tsunami relief efforts in Japan, has received stellar support from a team of local and overseas entertainment and music professionals.

Another creative campaign is the WWF campaign from 2007. For 50 years, WWF has been protecting the future of nature. WWF’s mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge to preserve the diversity and abundance of life on Earth and the health of ecological systems. Their creative campeign ment to deal with wildlife preservation has been staring in our “photo of the day” posts


On a lighter note –

Movember is a campaign to bring awareness to prostate cancer – and participants grow mustaches during the month, and gain sponsorship for their mustache growth. There were around 450,000 participants globally during this year’s Movember – with the majority of the fundraising-taking place online, across platforms such as Facebook, Twitter, and LinkedIn. If the average mustache grower were to have 150 social connections – then for every fundraising post made to these social networks there would be the potential for 67 million connections.


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Photo of the day

Fundraising Campaign for Zurich Zoo in Switzerland.

Photo of the day

Fundraising Campaign WWF in Switzerland presents – Zebra

Zebra WWF

Every coin counts

Check out this interesting fundraising campaign for the Salvation Army!

Can an elephant fund raise?

Can an elephant fund raise?  In Thailand an elephant among others carries a donation box during a fundraising campaign for victims of the March 11 earthquake and tsunami in Japan.